Product Specialist
Position Overview
Provide support to Product Managers on marketing of current and future product lines. Establish relationships and work effectively with physicians, other healthcare professionals, vendors, global sales and distribution teams, and internal department representatives. • Assist product managers to position products in the market using creative strategies to maximize sales and profit • Provide support with marketing plan activities for current products, new products, line extensions and programs • Working closely with product managers: analyze market reports, sales data, competitive trends, clinical needs, customer behavior, sales feedback, etc. for incorporation into product strategies and management reports • Support product managers to develop and provide education and sales tools for global field teams • Support product managers to develop useful sales programs, information, and other materials aimed at improving customer knowledge and increasing usage of MicroVention’s products • Act as a main contact to gather/provide regular and timely product information for the global sales and distribution teams to increase their knowledge and selling effectiveness; provide general product information to customer service and other internal department representatives as needed • Become increasingly familiar with product lines • Support phase-in/phase-out product line activities by collaborating with customer service, planning, sales/marketing teams, and other departments • Working closely with product managers and marketing communications, help update MV APPs and provide general support for product line related initiatives • Provide support for physician visitor product related activities at MicroVention facilities • Occasionally travel to customer sites/labs to observe clinical cases, support commercial initiatives, interface with customers, and develop relationships • Accept additional projects and product line duties and responsibilities as assigned
- • Excellent communication skills • Extremely reliable, dependable, and responsive • Strong analytical and organizational skills • Able to handle multiple tasks effectively and consistently meet deadlines • Excellent attention to detail • Able to take the initiative and work effectively, both independently and as part of a team • Able to cultivate customer relationships and effectively interface with internal and global field sales and distributor organizations • Strong computer skills including MS Excel, Word, PowerPoint, iPad Applications, and maintaining customer databases • Bachelor’s degree required • 1 – 3 years of marketing experience or equivalent • Experience in medical device industry a plus • Excellent communication skills: written and verbal • Strong computer skills including knowledge of MS Excel, Word, PowerPoint, iPad Applications, and maintaining customer databases • Able to work with multiple Associates and prioritize projects to meet deadlines • Extremely reliable, dependable, and responsive • Comfortable taking the initiative, working independently, collaborating with team members, and seeking guidance when needed