Position Overview

Responsible for building and leading MicroVention’s Digital Health portfolio. Lead the development and execution of a fully integrated global Digital Health Marketing Strategy. Establish successful relationships and work effectively with third-party companies, physicians, healthcare professionals, global sales and distribution teams, and internal cross-functional stakeholders to design digital solutions across the portfolio. Lead the execution of short- and long-term marketing strategies and tactics for all products within the Digital Health portfolio. Job duties:
  • Establish clear short-term and long-term business objectives for the Digital Health portfolio.
  • Lead development and implementation of upstream and downstream marketing initiatives for the Digital Health portfolio.
  • May manage team members in their assigned areas of responsibility and day-to-day activities.
  • Develop and implement individual development plans for each direct report.
  • Build strong partnerships and maintain effective working relationships with third-party digital health companies.
  • Work closely with key internal stakeholders to assess the market, understand market trends, perform competitive analysis, understand new or disruptive technologies.
  • Develop and implement strategic marketing activities to define key customer segments, perform customer needs analyses, define value proposition and economic value alignment, build revenue and investment models, establish brand strategy, and manage product lifecycle.
  • Develop and implement tactical marketing plans, sales training materials, marketing collateral, and sales tools to promote product positioning and messaging for Digital Health portfolio that clearly communicates unique competitive advantage and value to drive market share gain and defend against market share loss.
  • Build strong partnerships and work closely with key internal stakeholders and key opinion leaders to generate strategy to establish clinical evidence for intended claims.
  • Effectively engage and represent the voice of customers (sales and distribution teams, physicians, administrators, and patients) in developing a marketing strategy for product development pipeline.
  • Serve as marketing lead on cross-functional teams and lead launch of new products and programs to the physician community and the Global Field Sales and Distribution teams.
  • Develop and maintain metrics to track launch progress and success.
  • Lead tactical execution and contribute to the development of educational programs for customers and global field teams.
  • Contribute to the management of the cost center budget.
  • Extensive domestic and international travel required.
  • Perform other duties and responsibilities as assigned.

    1. Bachelor’s degree required.
    2. Minimum five (5) to seven (7) years of experience with marketing strategy and execution.
    3. Marketing experience in domestic and international markets.
    4. Prior experience in the product management of digital health technology portfolio or product.
    5. Excellent written and verbal communication and presentation skills.
    6. Excellent computer skills and working knowledge of MS Excel, Word, PowerPoint, iPad applications and customer databases.
    Desired Qualifications
    1. MBA preferred.
    2. Strong analytical capability.
    3. Skill to successfully motivate others to achieve goals.
    4. Capacity to manage multiple tasks effectively and consistently meet deadlines.
    5. Capable of articulating market needs and provide leadership to multi-functional teams.
    6. Ability to cultivate strong customer relationships and effectively interface with global customers, sales team, worldwide distributor partners and cross-functional team members.
    7. Ability to effectively recruit, retain, and develop talented Marketing professionals.
    8. Demonstrated successful, effective, and consistent communication with global customers, sales team, worldwide distributor partners and cross-functional team members.
    9. Demonstrated success in product management and marketing strongly preferred, preferably with prior experience with software applications in healthcare or in the consumer healthcare industry.
    10. Strong understanding of sales processes, account management and commercial excellence within the healthcare industry is highly valued.
    11. Experience in interventional medical technologies marketing and sales is highly valued.
    12. Experience with interventional medical devices/procedures, particularly in the neurovascular industry, a plus.